Conceptualizing a correct and relevant Brand Strategy is the cornerstone for the success of a brand, and the Whiz team understands the criticality of the exercise. To devise an impactful Brand Strategy, it is important to recognize that it does not deviate from the Business Strategy and the Vision of an enterprise.
Your Brand Identity is how your stakeholders identify you. And if it’s really strong, they also identify with you. But it only becomes strong, if it’s usage is consistent over a long period of time. It is all those elements which can identify you in a crowd. Your name, your colour, your scent, your sound; anything that can help your stakeholders identify you.
Brand Promotion is the part of Branding that should ideally start once there is complete clarity on the Brand Positioning of a company or its product. The prime objective of Brand Promotion is to foster Sales and Brand Recall in the minds of different stakeholders.